A brand is more than just a logo; it is the “personality” of your business, as perceived by your audience (it is how people think & feel about your brand).

Branding sets the foundation for connecting with your target audience.

A brand identity is the collection of visual elements that make up your brand.

Consistent adherence to utilizing a specific set of fonts, color palette, & other design elements is the key to creating your brand identity & overall aesthetic.

There are so many ways to harness the power of a consistent brand identity. Some if its benefits include:

⤞ BRAND RECOGNITION: when your visual communications are consistent, your brand is instantly recognizable.

Even without seeing your name or logo, your audience will likely know the imagery they are viewing is your brand because they will see the same sets of elements used across all your digital & physical assets (fonts, color palette, overall aesthetic of assets used, etc).

⤞ STAND OUT FROM COMPETITORS & INCREASE CREDIBILITY

⤞ CONNECT WITH YOUR TARGET AUDIENCE (& attract your soul-aligned clients): because branding is the perceived “personality” of your business, you will attract leads that connect emotionally to your brand identity. YOU + YOUR BRAND + YOUR TARGET AUDIENCE = FULLY ALIGNED